A publicist and artist have to agree on a vision and a goal.
A publicist needs to target the right audience for their artist.
A publicist and artist have to be on the same page.
Publicity is not just counting likes on Facebook. It's also getting your artist coverage in newspapers, magazines, TV and blogs. A publicist’s job is to communicate with the press and establish working relationships with all media. Publicity is based on strategy. A PR campaign has to be planned well in advance.
Publicity is a marathon, not a sprint. With so many albums coming out each week and heavy competition, it could take months longer than your scheduled publicity campaign to see results.
Developing a Media Kit:
A Bio – A one page bio that is intriguing and tells an original story.
Photos – Arrange a professional quality photo shoot with different set ups to create a visual identity and vibe. The goal is to have clear, well shot and attention grabbing photos.
Great articles and album reviews - With excellent quotes from journalists, as well as comments on iTunes and Amazon, these are very helpful and important.
Planning a Campaign
Long lead press (for example magazines with national distribution - Rolling Stone, Cosmopolitan etc.): A campaign needs to be initiated 3 to 4 months before a release
Tour press campaigns: Begin 4 to 6 weeks before the first show
Social media campaigns: Start 2 to 3 weeks before a release